Welcome to Winter Term!
You’ve made it! The last course in your public relations major. Way to go! Now let’s get down to business. This course provides students with the opportunity to apply the fundamentals of what they have...
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Start the Client Relationship on the Right Foot
The start of a client relationship is crucial. Getting off on the right foot cannot be understated. Here are a few tips from professionals working in communications. A year or so ago, my friend Leo...
View ArticleCreating Compelling Blog Posts: Tips & Resources
Creating a blog post is really more than just writing good content. The following checklist can help you ensure that your post is readable, findable and shareable. Do you have a compelling headline?...
View ArticleFun With Focus Groups
As you’re getting ready to (potentially) host some focus groups, I wanted to share a few of my favorite resources with you. Delicious links related to focus groups. PDF Focus Group Guide (72 pgs)
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